Mono No Aware: The Essence of Japan

Mono No Aware: The Essence of Japan


Mono no aware: the Japanese beauty aesthetic

Mono No Aware: The Essence of Japan

Mono No Aware: The Essence of Japan

Mono No Aware: The Essence of Japan


Mono No Aware: The Essence of Japan



Mono No Aware: The Essence of Japan

Meaning verily "a sensitivity to things," mono no aware is a plan describing the essence of Japanese culture, invented by the Japanese literary and linguistic scholar scholar Motoori Norinaga in the eighteenth century, and remains the central artistic imperative in Japan to this day. The phrase is derived from the word *aware*, which in Heian Japan meant sensitivity or sadness, and the word mono, meaning things, and describes beauty as an awareness of the transience of all things, and a diplomatic sadness at their passing. It can also be translated as the "ah-ness" of things, of life, and love.

Mono no aware gave name to an aesthetic that already existed in Japanese art, music and poetry, the source of which can be traced directly to the introduction of Zen Buddhism in the twelfth century, a spiritual doctrine and practise which profoundly influenced all aspects of Japanese culture, but especially art and religion. The fleeting nature of beauty described by mono no aware derives from the three states of existence in Buddhist philosophy: unsatisfactoriness, impersonality, and most importantly in this context, impermanence.

According to mono no aware, a falling or wilting autumn flower is more beautiful than one in full bloom; a fading sound more beautiful than one clearly heard; the moon partially clouded more captivating than full. The sakura or cherry bloom tree is the epitome of this plan of beauty; the flowers of the most noted variety, somei yoshino, nearly pure white tinged with a subtle pale pink, bloom and then fall within a single week. The field of a thousand poems and a national icon, the cherry bloom tree embodies beauty as a transient experience.

Mono no aware states that beauty is a subjective rather than objective experience, a state of being ultimately internal rather than external. Based largely upon classical Greek ideals, beauty in the West is sought in the ultimate perfection of an external object: a noted painting, exquisite model or intricate musical composition; a beauty that could be said to be only skin deep. The Japanese ideal sees beauty instead as an palpate of the heart and soul, a feeling for and appreciation of objects or artwork--most generally nature or the depiction of--in a pristine, untouched state.

An appreciation of beauty as a state which does not last and cannot be grasped is not the same as nihilism, and can good be understood in relation to Zen Buddhism's doctrine of earthly transcendence: a spiritual longing for that which is infinite and eternal--the source of all worldly beauty. As the monk Sotoba wrote in *Zenrin Kushū* (Poetry of the Zenrin Temple), Zen does not regard nothingness as a state of absence, but rather the affirmation of an unseen that exists behind empty space: "Everything exists in emptiness: flowers, the moon in the sky, beautiful scenery."

With its roots in Zen Buddhism, *mono no aware* is bears some relation to the non-dualism of Indian philosophy, as connected in the following story about Swami Vivekananda by Sri Chinmoy:

*"Beauty," says [Vivekananda], "is not external, but already in the mind." Here we are reminded of what his spiritual daughter Nivedita wrote about her Master. "It was dark when we approached Sicily, and against the sunset sky, Etna was in little eruption. As we entered the straits of Messina, the moon rose, and I walked up and down the deck beside the Swami, while he dwelt on the fact that beauty is not external, but already in the mind. On one side frowned the dark crags of the Italian coast, on the other, the island was touched with silver light. 'Messina must thank me,' he said; 'it is I who give her all her beauty.'" Truly, in the absence of appreciation, beauty is not beauty at all. And beauty is worthy of its name only when it has been appreciated.*

The founder of *mono no aware*, Motoori Norinaga (1730-1801), was the pre-eminent scholar of the Kokugakushu movement, a nationalist movement which sought to take off all surface influences from Japanese culture. Kokugakushu was enormously influential in art, poetry, music and philosophy, and responsible for the revival during the Tokugawa duration of the Shinto religion. Contradictorily, the work on of Buddhist ideas and practises upon art and even Shintoism itself was so great that, although Buddhism is technically an surface influence, it was by this point unable to be extricated.

Meaning verily "a sensitivity to things," mono no aware is a plan describing the essence of Japanese culture, invented by the Japanese literary and linguistic scholar scholar Motoori Norinaga in the eighteenth century, and remains the central artistic imperative in Japan to this day. The phrase is derived from the word aware, which in Heian Japan meant sensitivity or sadness, and the word mono, meaning things, and describes beauty as an awareness of the transience of all things, and a diplomatic sadness at their passing. It can also be translated as the "ah-ness" of things, of life, and love.

Mono no aware gave name to an aesthetic that already existed in Japanese art, music and poetry, the source of which can be traced directly to the introduction of Zen Buddhism in the twelfth century, a spiritual doctrine and practise which profoundly influenced all aspects of Japanese culture, but especially art and religion. The fleeting nature of beauty described by mono no aware derives from the three states of existence in Buddhist philosophy: unsatisfactoriness, impersonality, and most importantly in this context, impermanence.

According to mono no aware, a falling or wilting autumn flower is more beautiful than one in full bloom; a fading sound more beautiful than one clearly heard; the moon partially clouded more captivating than full. The sakura or cherry bloom tree is the epitome of this plan of beauty; the flowers of the most noted variety, somei yoshino, nearly pure white tinged with a subtle pale pink, bloom and then fall within a single week. The field of a thousand poems and a national icon, the cherry bloom tree embodies beauty as a transient experience.

Mono no aware states that beauty is a subjective rather than objective experience, a state of being ultimately internal rather than external. Based largely upon classical Greek ideals, beauty in the West is sought in the ultimate perfection of an external object: a noted painting, exquisite model or intricate musical composition; a beauty that could be said to be only skin deep. The Japanese ideal sees beauty instead as an palpate of the heart and soul, a feeling for and appreciation of objects or artwork--most generally nature or the depiction of--in a pristine, untouched state.

An appreciation of beauty as a state which does not last and cannot be grasped is not the same as nihilism, and can good be understood in relation to Zen Buddhism's doctrine of earthly transcendence: a spiritual longing for that which is infinite and eternal--the source of all worldly beauty. As the monk Sotoba wrote in Zenrin Kushū (Poetry of the Zenrin Temple), Zen does not regard nothingness as a state of absence, but rather the affirmation of an unseen that exists behind empty space: "Everything exists in emptiness: flowers, the moon in the sky, beautiful scenery."

With its roots in Zen Buddhism, mono no aware is bears some relation to the non-dualism of Indian philosophy, as connected in the following story about Swami Vivekananda by Sri Chinmoy:

"Beauty," says [Vivekananda], "is not external, but already in the mind." Here we are reminded of what his spiritual daughter Nivedita wrote about her Master. "It was dark when we approached Sicily, and against the sunset sky, Etna was in little eruption. As we entered the straits of Messina, the moon rose, and I walked up and down the deck beside the Swami, while he dwelt on the fact that beauty is not external, but already in the mind. On one side frowned the dark crags of the Italian coast, on the other, the island was touched with silver light. 'Messina must thank me,' he said; 'it is I who give her all her beauty.'" Truly, in the absence of appreciation, beauty is not beauty at all. And beauty is worthy of its name only when it has been appreciated.

The founder of mono no aware, Motoori Norinaga (1730-1801), was the pre-eminent scholar of the Kokugakushu movement, a nationalist movement which sought to take off all surface influences from Japanese culture. Kokugakushu was enormously influential in art, poetry, music and philosophy, and responsible for the revival during the Tokugawa duration of the Shinto religion. Contradictorily, the work on of Buddhist ideas and practises upon art and even Shintoism itself was so great that, although Buddhism is technically an surface influence, it was by this point unable to be extricated.

Mono No Aware: The Essence of Japan

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ultimately - Vc Investors Are Financing Green Technology!

ultimately - Vc Investors Are Financing Green Technology!


Kleiner Perkins Caufield & Byers (Kpcb) is a venture capital firm located in Silicon Valley,with headquarters in Menlo Park, California.

ultimately - Vc Investors Are Financing Green Technology!

ultimately - Vc Investors Are Financing Green Technology!

ultimately - Vc Investors Are Financing Green Technology!


ultimately - Vc Investors Are Financing Green Technology!



ultimately - Vc Investors Are Financing Green Technology!

The company has been a traditional investor in more than 300 It (information technology) and biotech firms, over the past thirty five years, including: Amazon.com, America Online, Brio Technology, Compaq, Electronic Arts, Flextronics, Genentech, Google, Intuit, Lotus Development, Lsi Logic, Macromedia, Netscape, Quantum, Segway, Sun Microsystems, and Tandem.

Noticeably, Kpcb launched Kpcb Xiii a 0 Million green tech fund for early stage green fellowships and the 0 Million Green growth Fund for green tech fellowships in their growth phases. Kpcb also started the green tech Innovation Network (Gin) with many of the worlds important Green ­minded entrepreneurs, scientists, policymakers, and Fortune 100 company leaders.

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K.R. Sridhar's founder of Bloom Energy has engineered a petite tiny black box that is hard to believe its renewable energy by using a form of hydrogen fuel cells made of out metal alloy materials and ordinary beach sand.

In 2006, Kleiner Perkins announced that it would focus 0 million of its 0 million venture fund on renewable energy initiatives.

Kpcb was the first Vc firm to go green with this type of venture in its venture history ever. Most likely Kpcb has already served as the catalyst to help stir up an earnest renewable energy revolution. The cool thing is that other investors will ensue and create a domino ensue empowering the renewable energy sectors with accepted financing.

Currently Kpcb for the first time ever, reached out to other investors to invest in their funds creating a green venture surge that inspired all types of investors to join them. John Doerr in the interview from 6o minutes about renewable energy said:

"The New Energy Technologies could be the largest economic opportunity of the 21st century."

See article video, link below

ultimately - Vc Investors Are Financing Green Technology!

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